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韩国品牌【多乐之日】逆袭出海!CJ集团TOUS les JOURS火遍全球!


2022年,多乐之日被列入《特许经营时报》年度500强,标志着这个韩国品牌首次在国际著名品牌名单上占有一席之地。该年度报告是按全球全系统销售额对美国500个最大的特许经营系统进行独家年度排名。该项目是五个月研究和报告工作的结果,最终得出了最可信和最客观的特许经营排名。TOUS les JOURS多乐之日首次亮相#122,超过了其他几家受欢迎的面包店连锁店。

1997年韩国第1家多乐之日店开出,1999年开店100家,2002年拓展到350家门店。2004年美国LA多乐之日1号店开业,开启了多乐之日的出海进程。2005年多乐之日来到中国北京。如今,多乐之日共计在全球8个地区开设了1,650多家门店,涵盖韩国、美国、中国和东南亚等地区。截止至2023年5月,多乐之日在美国拥有90家门店。

在2022年底,在美业务总销售额(TSS)增长了36.5%,净收入比上一年增长了35.2%,TOUS les JOURS在第一季度延续了销售增长趋势,TSS增长了56.7%。与2022年第一季度相比,YOY净收入增长了349.4%。

这家来自韩国的品牌如何打入美国市场,进行本土化建设的呢?

TOUS les JOURS在法语中的意思是“每一天”。顾名思义,品牌连锁店提供各种烘焙食品—每天在店内新鲜烘焙,并承诺为客户带来新鲜和高质量的食物。TOUS les JOURS继续在所有市场扩大和拥抱创新。凭借其特许经营专业知识和团队的持续支持,品牌还在持续扩张中。

TOUS les JOURS持续推出新品菜单,加上其咖啡项目扩展,品牌研发专家亚历山德拉·哈格(Alexandra Hager),获得了“美国最佳咖啡师”的称号(美国咖啡锦标赛是咖啡界最大的年度比赛)。

多乐之日还与Innersloth等品牌建立战略合作伙伴关系,以Innersloth的热门游戏《Among Us》为原型,制作一款特色蛋糕,吸引了大量的网络粉丝。

Commerce, CA  (RestaurantNews)  TOUS les JOURS, a French-Asian bakery café chain offering more than 300 different kinds of artisan pastries, gourmet cakes and desserts baked in-store daily, was recently named to Franchise Times’ Annual Top 500 Franchises Report, marking the brand’s first time occupying a spot on the prestigious list. The annual report is an exclusive annual ranking of the 500 largest U.S.-based franchise systems by global systemwide sales. The project is the result of a five-month research and reporting effort that leads to the most credible and objective franchise ranking available. TOUS les JOURS debuted at #122, surpassing several other popular bakery chains.

After ending 2022 with a 36.5% increase in total system sales (TSS) as well as a 35.2% jump in net income compared to the previous year, TOUS les JOURS continued the impressive sales growth trend in Q1 with a 56.7% rise in TSS. Even more, the popular chain reported a 349.4% increase in YOY net income compared to Q1 2022.

TOUS les JOURS means “Every day” in French. As the name shows, the chain offers a wide range of baked goods – artisan pastries, gourmet cakes and desserts, and handcrafted beverages – baked fresh in-store every day. The brand takes pride in sourcing and using carefully selected ingredients and promises to bring freshness and quality to its customers. TOUS les JOURS continues to expand and embrace innovation in all markets. With its franchising know-how and continuous support from the team, the brand is getting a lot of attention from people who are interested in setting up their own small businesses. 

Complementing a significant increase in store count, TOUS les JOURS continues to see the popularity of its brand grow with the introduction of dozens of new menu items, plus the expansion of its coffee program, led by award-winning in-house Beverage R&D specialist Alexandra Hager, who earlier this year earned the top spot in the “U.S. Coffee in Good Spirits” category at the U.S. Coffee Championships, the coffee community’s largest annual competition.

In addition to an array of new menu offerings, TOUS les JOURS continues to launch strategic partnerships with brands such as Innersloth.  Earlier this year, TOUS les JOURS announced an alliance with the prominent game studio to create a specialty cake modeled after Innersloth’s wildly popular game Among Us, allowing the bakery to reach Innersloth’s large network of devoted fans.

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